Case study
Ajinomoto Foods Nigeria Limited (AFN)
Ajinomoto Foods Nigeria Limited (AFN) is a subsidiary of Ajinomoto Co., Inc., a Japanese multinational food and biotechnology corporation that produces seasonings, cooking oils, frozen foods, beverages, and sweeteners. AFN is the home of top seasonings such as AJI-NO-MOTO® MaDish®, and DeliDawa™.
The Challenge
Being a subsidiary of the global food brand Ajinomoto Co., Inc., Ajinomoto Foods Nigeria Limited (AFN) positions itself as the number 1 Umami Brand in Nigeria. In passing out this message, we have been creating and executing holistic marketing communications plans for each of their products.
The Edge
We executed a 360 degrees marketing communications campaign (ATL, BTL, Digital, Experiential), amplified across various media channels. We worked on Product Package Designs for a new product entry (MaDish® DeliDawa™) into the market.
- 1. Ajinomoto 24/7 (Digital)
- 2. Product Design (DeliDawa™, MaDish® TB and CC Package Design)
- 3. Media
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